Question 1

Charles Kiesler recommends that one way to stimulate people's thinking so they become more committed to their positions is to

Accepted Answer

A)   mildly attack their position.
B)   strongly attack their position.
C)   mildly support their position.
D)   strongly support their position.E) B) and C)
F) A) and D)

Question 2

Analytical people are to _____________ as image-conscious people are to _______________.

Accepted Answer

A)   central route persuasion; peripheral route persuasion
B)   the primacy effect; the recency effect
C)   life-cycle explanation; generational explanation
D)   personal influence; media influenceE) B) and D)
F) A) and B)

Question 3

What are the primacy and recency effects? Which is most effective and when?

Accepted Answer

The primacy and recency effects are psyc...

Question 4

Physical appeal and similarity are two important factors that determine a communicator's

Accepted Answer

A)   credibility.
B)   status.
C)   attractiveness.
D)   trustworthiness.E) None of the above
F) A) and B)

Question 5

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Accepted Answer

A)   The "Wash Your Hands!" poster.
B)   The "Coughs and Sneezes Spread Diseases" poster.
C)   Both posters will be equally ineffective.
D)   Both posters will be equally effective.E) A) and C)
F) B) and C)

Question 6

For people who think carefully about issues, persuasion

Accepted Answer

A)   depends on the strength or cogency of the arguments.
B)   depends on their own cognitive responses to the persuasive appeal.
C)   does not depend much on the expertise of the source of the persuasive appeal.
D)   all of these choices.E) B) and D)
F) All of the above

Question 7

Darley and Cooper (1972)  invited students to write essays advocating a strict dress code. Because this was against the students' own positions and the essays were to be published,

Accepted Answer

A)   some chose not to write it.
B)   most students chose to write it.
C)   all chose not to write the essay.
D)   all chose to write the essay.E) B) and D)
F) C) and D)

Question 8

In an election campaign debate, Kelly makes her statement to the audience first and is immediately followed by her opponent, Stuart. The election is not held until two weeks later. If both messages were persuasive and the debate was the deciding factor, the election results should show the influence of

Accepted Answer

A)   the recency effect.
B)   the primacy effect.
C)   a two-step flow of communication.
D)   the credibility-discrepancy effect.E) B) and C)
F) C) and D)

Question 9

Two primary components of credibility are

Accepted Answer

A)   confidence and attractiveness.
B)   confidence and trustworthiness.
C)   expertise and trustworthiness.
D)   expertise and similarity.E) A) and D)
F) B) and D)

Question 10

When two messages are followed back to back, followed by a time gap, a _____________ effect usually occurs.

Accepted Answer

A)   primary
B)   recency
C)   primacy
D)   delayedE) None of the above
F) A) and C)

Question 11

Schuman and Scott found that when they asked people to name the most important world events of the last half century, most recalled

Accepted Answer

A)   tragedies like war and assassinations.
B)   achievements like peace accords and moon landings.
C)   recent rather than long-ago news events.
D)   events from their teens and early adulthood.E) B) and C)
F) C) and D)

Question 12

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

Accepted Answer

A)   Attention
B)   Peripheral processing
C)   Central processing
D)   All of these choicesE) B) and C)
F) A) and D)

Question 13

Research on attitude inoculation suggests that religious educators are wise to avoid

Accepted Answer

A)   the two-step flow of communication.
B)   forewarning followers that outsiders will question their beliefs.
C)   using charismatic leaders to attract new converts.
D)   creating a "germ-free ideological environment."E) None of the above
F) C) and D)

Question 14

If an ____________ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of ___________ you.

Accepted Answer

A)   unattractive; persuading
B)   unattractive; confusing
C)   attractive; confusing
D)   attractive; persuadingE) All of the above
F) A) and D)

Question 15

John doesn't care at all about the legalization of marijuana, but in class he listened to a speech in favour of it. All else being equal, John is most likely to be persuaded if

Accepted Answer

A)   the message contains short, cogent arguments.
B)   the message contains information about the benefits of marijuana use that he can think about and evaluate.
C)   the message is delivered by a fast talker.
D)   none of these choices.E) A) and B)
F) A) and C)

Question 16

Freedman and Sears found that high school students did not change their attitudes in response to a talk entitled "Why Teenagers Should Not Be Allowed to Drive" if they

Accepted Answer

A)   had a moderate, rather than a high or low, level of self-esteem.
B)   were of lower intelligence.
C)   were male.
D)   had been forewarned that the talk was coming.E) A) and C)
F) A) and B)

Question 17

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central or peripheral route processing?

Accepted Answer

One familiar television commercial that ...

Question 18

The best persuader on matters of subjective experience is

Accepted Answer

A)   someone who minds his/her self-interest.
B)   a male persuader.
C)   a female persuader.
D)   a similar communicator.E) A) and D)
F) B) and C)

Question 19

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process

Accepted Answer

A)   increases the likelihood of persuasion.
B)   decreases the likelihood of persuasion.
C)   does not have any effect on the likelihood of persuasion.
D)   sometimes increase and sometimes decrease the likelihood of persuasion.E) A) and B)
F) None of the above

Question 20

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Accepted Answer

A)   offer a two-sided appeal
B)   offer a one-sided appeal
C)   offer yet one more view that has not been considered yet
D)   none of the aboveE) None of the above
F) B) and C)

Exam 5: Persuasion

For people who think carefully about issues, persuasion

Correct Answer
verified

Analytical people are to _ as image-conscious people are to ___.

Correct Answer
verified

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

Correct Answer
verified

If an __ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of _ you.

Correct Answer
verified

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Correct Answer
verified

John doesn't care at all about the legalization of marijuana, but in class he listened to a speech in favour of it. All else being equal, John is most likely to be persuaded if

Correct Answer
verified

What are the primacy and recency effects? Which is most effective and when?

Correct Answer
Answered by ExamLex AI
The primacy and recency effects are psyc...
View Answer

When two messages are followed back to back, followed by a time gap, a _____________ effect usually occurs.

Correct Answer
verified

The best persuader on matters of subjective experience is

Correct Answer
verified

Two primary components of credibility are

Correct Answer
verified

Charles Kiesler recommends that one way to stimulate people's thinking so they become more committed to their positions is to

Correct Answer
verified

Schuman and Scott found that when they asked people to name the most important world events of the last half century, most recalled

Correct Answer
verified

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process

Correct Answer
verified

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Correct Answer
verified

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct Answer
verified

Physical appeal and similarity are two important factors that determine a communicator's

Correct Answer
verified

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central or peripheral route processing?

Correct Answer
Answered by ExamLex AI
One familiar television commercial that ...
View Answer

Freedman and Sears found that high school students did not change their attitudes in response to a talk entitled "Why Teenagers Should Not Be Allowed to Drive" if they

Correct Answer
verified

Correct Answer
verified

Darley and Cooper (1972) invited students to write essays advocating a strict dress code. Because this was against the students' own positions and the essays were to be published,

Correct Answer
verified

Exam 5: Persuasion

For people who think carefully about issues, persuasion

Correct AnswerverifiedShow Answer

Analytical people are to _____________ as image-conscious people are to _______________.

Correct AnswerverifiedShow Answer

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

Correct AnswerverifiedShow Answer

If an ____________ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of ___________ you.

Correct AnswerverifiedShow Answer

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Correct AnswerverifiedShow Answer

John doesn't care at all about the legalization of marijuana, but in class he listened to a speech in favour of it. All else being equal, John is most likely to be persuaded if

Correct AnswerverifiedShow Answer

What are the primacy and recency effects? Which is most effective and when?

Correct AnswerAnswered by ExamLex AIThe primacy and recency effects are psyc...View AnswerShow Answer

When two messages are followed back to back, followed by a time gap, a _____________ effect usually occurs.

Correct AnswerverifiedShow Answer

The best persuader on matters of subjective experience is

Correct AnswerverifiedShow Answer

Two primary components of credibility are

Correct AnswerverifiedShow Answer

Charles Kiesler recommends that one way to stimulate people's thinking so they become more committed to their positions is to

Correct AnswerverifiedShow Answer

Schuman and Scott found that when they asked people to name the most important world events of the last half century, most recalled

Correct AnswerverifiedShow Answer

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process

Correct AnswerverifiedShow Answer

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Correct AnswerverifiedShow Answer

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct AnswerverifiedShow Answer

Physical appeal and similarity are two important factors that determine a communicator's

Correct AnswerverifiedShow Answer

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central or peripheral route processing?

Correct AnswerAnswered by ExamLex AIOne familiar television commercial that ...View AnswerShow Answer

Freedman and Sears found that high school students did not change their attitudes in response to a talk entitled "Why Teenagers Should Not Be Allowed to Drive" if they

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Darley and Cooper (1972) invited students to write essays advocating a strict dress code. Because this was against the students' own positions and the essays were to be published,

Correct AnswerverifiedShow Answer

Correct Answer
verified

Analytical people are to _ as image-conscious people are to ___.

Correct Answer
verified

Correct Answer
verified

If an __ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of _ you.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The primacy and recency effects are psyc...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
One familiar television commercial that ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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