Question 1

Another name for a large warehouse is a ________.

Accepted Answer

A)   third-party logistics company
B)   cross-dock
C)   transportation management system
D)   distribution center
E)   stock-keeping unitF) B) and D)
G) C) and D)

Question 2

________ conflict occurs between different levels of the same channel, while ________ conflict occurs among firms at the same level of the channel.

Accepted Answer

A)   Horizontal; vertical
B)   Vertical; horizontal
C)   Contractual; corporate
D)   Corporate; franchise
E)   Wholesaler; retailerF) A) and D)
G) A) and C)

Question 3

Describe the job of a logistics manager and identify the benefits for a company with well-managed logistics.

Accepted Answer

A logistics manager is responsible for c...

Question 4

Which of the following is another name for the channel leader?

Accepted Answer

A)   materials expert
B)   logistics manager
C)   consigner
D)   channel captain
E)   logistics leaderF) B) and D)
G) A) and E)

Question 5

________ logistics concerns the methods consumers use to send products to a producer for return or repair.

Accepted Answer

A)   Inbound
B)   Reverse
C)   Outbound
D)   Vertical
E)   HorizontalF) A) and C)
G) B) and C)

Question 6

Sometimes a producer of luxury products chooses only one or a few dealers in a territory to distribute its products in order to maintain a sense of prestige for the products. Generally these dealers are given a right to ________ distribution.

Accepted Answer

A)   exclusive
B)   selective
C)   intensive
D)   administered
E)   corporateF) C) and E)
G) A) and E)

Question 7

A major manufacturer of bread sells its finished products to a grocery store chain. This grocery store then sells the bread to its customers. What type of channel is this, and what are the levels of distribution?

Accepted Answer

This is a typical business-to-...

Question 8

Which of the following is in place when a manufacturer makes use of more than one type of channel?

Accepted Answer

A)   multichannel distribution system
B)   intermediation
C)   third-party logistics
D)   supply chain management
E)   vertical marketing systemF) A) and D)
G) A) and C)

Question 9

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should consider using ________ as its main carrier.

Accepted Answer

A)   rail
B)   air
C)   trucks
D)   pipelines
E)   waterF) B) and C)
G) A) and E)

Question 10

Unlike facilitators, agents do not take title to products.

Accepted Answer

A) True 
 B)False

Question 11

Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by ________.

Accepted Answer

A)   creating atmospherics
B)   creating assortments
C)   directing logistics
D)   managing knowledge
E)   managing relationshipsF) C) and D)
G) A) and D)

Question 12

In a ________ channel organization, two or more companies at one level join together to form an alliance.

Accepted Answer

A)   franchise
B)   horizontal
C)   VMS
D)   multichannel
E)   conventionalF) B) and C)
G) C) and D)

Question 13

When marketers determine the distribution intensity for a product, they are determining the ________ of a channel level.

Accepted Answer

A)   width
B)   length
C)   logistics
D)   assortment
E)   modeF) A) and B)
G) B) and E)

Question 14

Steve's Physco Skates sells its products to Walmart, which then sells them to the consumer. This is an example of a(n)  ________.

Accepted Answer

A)   direct marketing channel
B)   zero-level channel
C)   indirect marketing channel
D)   horizontal channel
E)   vertical marketing systemF) C) and E)
G) D) and E)

Question 15

Multichannel conflict refers to conflicts between ________.

Accepted Answer

A)   multiple channel types
B)   channel members at different levels
C)   independent channel members at the same level
D)   consumer and business channels
E)   outbound and inbound channelsF) B) and E)
G) B) and D)

Question 16

A marketing channel can also be referred to as a channel of distribution.

Accepted Answer

A) True 
 B)False

Question 17

Briefly describe three decisions a marketer must make when formulating a channel strategy.

Accepted Answer

In formulating a channel strategy, the m...

Question 18

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.

Accepted Answer

A)   vertical
B)   multichannel
C)   no-win
D)   horizontal
E)   functionalF) B) and C)
G) A) and E)

Question 19

________ broadens the logistics concept to include all organizations, both inside and outside of a firm, that affect the distribution process.

Accepted Answer

A)   Reverse logistics
B)   Supply chain management
C)   A vertical marketing system (VMS) 
D)   Just-in-time management
E)   Physical distributionF) B) and C)
G) D) and E)

Question 20

In general, approximately 30% to 50% of the final selling price of a product can be attributed to distribution costs.

Accepted Answer

A) True 
 B)False

Exam 14: Supply Chain and Distribution Strategies

Another name for a large warehouse is a ________.

Correct AnswerverifiedShow Answer

A major manufacturer of bread sells its finished products to a grocery store chain. This grocery store then sells the bread to its customers. What type of channel is this, and what are the levels of distribution?

Correct AnswerverifiedThis is a typical business-to-...View AnswerShow Answer

A marketing channel can also be referred to as a channel of distribution.

Correct AnswerverifiedShow Answer

________ broadens the logistics concept to include all organizations, both inside and outside of a firm, that affect the distribution process.

Correct AnswerverifiedShow Answer

Multichannel conflict refers to conflicts between ________.

Correct AnswerverifiedShow Answer

Describe the job of a logistics manager and identify the benefits for a company with well-managed logistics.

Correct AnswerverifiedA logistics manager is responsible for c...View AnswerShow Answer

________ logistics concerns the methods consumers use to send products to a producer for return or repair.

Correct AnswerverifiedShow Answer

Which of the following is another name for the channel leader?

Correct AnswerverifiedShow Answer

________ conflict occurs between different levels of the same channel, while ________ conflict occurs among firms at the same level of the channel.

Correct AnswerverifiedShow Answer

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.

Correct AnswerverifiedShow Answer

Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by ________.

Correct AnswerverifiedShow Answer

Which of the following is in place when a manufacturer makes use of more than one type of channel?

Correct AnswerverifiedShow Answer

Unlike facilitators, agents do not take title to products.

Correct AnswerverifiedShow Answer

Sometimes a producer of luxury products chooses only one or a few dealers in a territory to distribute its products in order to maintain a sense of prestige for the products. Generally these dealers are given a right to ________ distribution.

Correct AnswerverifiedShow Answer

When marketers determine the distribution intensity for a product, they are determining the ________ of a channel level.

Correct AnswerverifiedShow Answer

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should consider using ________ as its main carrier.

Correct AnswerverifiedShow Answer

Briefly describe three decisions a marketer must make when formulating a channel strategy.

Correct AnswerverifiedIn formulating a channel strategy, the m...View AnswerShow Answer

Steve's Physco Skates sells its products to Walmart, which then sells them to the consumer. This is an example of a(n) ________.

Correct AnswerverifiedShow Answer

In a ________ channel organization, two or more companies at one level join together to form an alliance.

Correct AnswerverifiedShow Answer

In general, approximately 30% to 50% of the final selling price of a product can be attributed to distribution costs.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
This is a typical business-to-...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A logistics manager is responsible for c...
View Answer

Correct Answer
verified

Correct Answer
verified

conflict occurs between different levels of the same channel, while conflict occurs among firms at the same level of the channel.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In formulating a channel strategy, the m...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified