A) The recognition heuristic will overcome any negative emotional associations.
B) The recognition heuristic will prevent people from incorporating negative information into their decision-making process.
C) Framing effects will diminish the negative emotions associated with most bad publicity.
D) Self-serving biases will make people "look the other way" and ignore bad publicity.
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Multiple Choice
A) providing improved information about the benefits of solar systems.
B) framing the installation of solar systems against the environmental costs of nonrenewable energy sources.
C) eliminating the upfront costs of solar systems.
D) appealing to homeowners' sense of fairness with regard to environmental responsibility.
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Multiple Choice
A) the effect of the availability heuristic.
B) that people suffer from hindsight bias.
C) that events are poorly framed by the media.
D) the self-serving bias at work.
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Multiple Choice
A) Getting people to make positive behavioral changes is about putting them in situations where heuristics kick in and lead them to the desired outcome.
B) Getting people to make better decisions is simply a matter of providing more information and more options.
C) People who know and understand hardwired tendencies of others can take advantage of situations.
D) Even when confronted with irrefutable information that a behavior is detrimental, people still may not change what they're doing.
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Multiple Choice
A) framing effects.
B) confirmation bias.
C) self-serving bias.
D) planning fallacy.
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Multiple Choice
A) unusual in that it demonstrates concern for others.
B) purely self-interested but motivated by something other than his financial well-being.
C) as evidence that Balin is not acting purely in his self-interest.
D) a bad decision because it ignores important information that could improve Balin's well-being.
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Multiple Choice
A) Junior should value the two cards equally and be willing to trade one for the other.
B) the availability heuristic will cause Junior to value more highly the card he doesn't have.
C) the endowment effect would suggest that Junior would not be willing to trade the card he has for the card he doesn't have.
D) prospect theory says he will buy the second card, as both have the potential to appreciate in value.
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Multiple Choice
A) workers tend to spend and consume too much in the present, thus not saving enough for retirement.
B) people tend to stick with the default option when faced with various alternatives.
C) people behave in ways that seem irrational at first glance, but are really rational.
D) people often intentionally act in irrational ways.
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True/False
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Multiple Choice
A) framing effects
B) anchoring
C) myopia
D) time Inconsistency
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True/False
Correct Answer
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Multiple Choice
A) Self-interest dominates human behavior; even seemingly selfless behavior is driven by self-interest.
B) Most people care so deeply about others that self-interest is a minor consideration in their decision making.
C) The system is most efficient when people focus solely on their self-interest and allow the invisible hand to work out what is best for society.
D) People are always self-interested to a degree, but their behavior is also affected by moral and ethical considerations.
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Multiple Choice
A) responders are much more likely to accept the offer because of the amount of money involved.
B) responders are no more likely to accept the offer if they consider the split to be unfair.
C) responders are much less likely to accept the offer, because their sense of unfairness is heightened with larger amounts of money.
D) responders will accept offers at a higher rate but will exact greater emotional penalties on the proposer.
Correct Answer
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Multiple Choice
A) Daniel Kahneman
B) Richard Thaler
C) John Wannamaker
D) Richard Easterlin
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Multiple Choice
A) Eddie regularly overspends. Friends and family bail him out, however, so he always ends up with what he wants.
B) Ellen paid good money for a used car that is in constant need of repair.
C) Sparky determines that he has to reduce donut consumption to lose weight but always ends up eating the ones provided in the break room at work.
D) Clark makes regular math errors at work, sometimes coming out with figures too high, other times too low.
Correct Answer
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Multiple Choice
A) People evaluate gains and losses in relation to the status quo, not in absolute terms.
B) People feel losses much more intensely than they feel gains.
C) People experience diminishing marginal disutility for losses.
D) People do not experience diminishing marginal utility for gains.
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Multiple Choice
A) our preferences are quite stable and consistent.
B) neoclassical economic models accurately predict human behavior.
C) human perception is susceptible to context and prone to error.
D) the utility-maximizing model of decision making is precise.
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Multiple Choice
A) leads to higher prices, as sellers try to cover possible losses.
B) leads to better products and lower prices for consumers.
C) leads to less cooperation between buyers and sellers.
D) does all of these.
Correct Answer
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Multiple Choice
A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) self-serving bias.
Correct Answer
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Multiple Choice
A) recently considered information.
B) their childhood memories.
C) irrelevant data always.
D) relevant information solely.
Correct Answer
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