Question 1

_____ is one factor that determines the optimal distribution strategy.

Accepted Answer

A)  Communication strategy
B)  Country of origin effects
C)  Channel quality
D)  Noise levels
E)  Source effectsF) A) and B)
G) A) and C)

Question 2

While curling as a sport was largely unfamiliar to the U.S.population,the large audience for the most recent Winter Olympics changed that.Studies indicated that there was a large group of people of a certain age group who liked the sport,who were eager to watch it,and were disappointed that mainstream U.S.television networks did not carry the sport except during the Olympics.Taking advantage of this gap,The Argyle Media Group successfully launched "Curling TV" - a 24-hour network dedicated to the sport.Which of the following refers to The Argyle Media Group's success in identifying distinct groups of consumers whose needs,wants,and purchasing behavior differ from others in important ways?

Accepted Answer

A)  market penetration
B)  market development
C)  market segmentation
D)  product development
E)  diversificationF) C) and D)
G) A) and D)

Question 3

_____ is/are a potentially critical variable that can jeopardize the effectiveness of a firm's international communication.

Accepted Answer

A)  Channel length
B)  Market segmentation
C)  Import effects
D)  Noise levels
E)  Channel qualityF) A) and C)
G) C) and D)

Question 4

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Accepted Answer

A)  Accustomed differences in national or regional preferences are significant in world markets.
B)  The global corporation operates consistently at high relative cost.
C)  Technology has led to the emergence of global markets for standardized consumer products.
D)  The global corporation sells different things in different ways.
E)  Ancient differences in national tastes or modes of doing business are reinforced.F) B) and D)
G) A) and E)

Question 5

In terms of channel length,the more fragmented the retail system,the less expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 6

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Accepted Answer

A) True 
 B)False

Question 7

The _____ has resulted in a dramatic shortening of product life cycles.

Accepted Answer

A)  acceleration of the pace of technological change
B)  lack of domestic competition
C)  affluence of customers
D)  increase in the number of educated consumers
E)  removal of trade barriersF) A) and B)
G) B) and D)

Question 8

Markets can be segmented by geography,demography,sociocultural factors,and psychological factors.

Accepted Answer

A) True 
 B)False

Question 9

What kind of demand is seen when a large change in price produces only a small change in demand?

Accepted Answer

A)  flexible
B)  consistent
C)  inelastic
D)  elastic
E)  dynamicF) All of the above
G) C) and D)

Question 10

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

Accepted Answer

A)  visual merchandising
B)  pull strategy
C)  push strategy
D)  copy testing
E)  standardized advertisingF) All of the above
G) B) and E)

Question 12

Briefly describe the influence of the location of research and development on new-product development.

Accepted Answer

Ideas for new products are stimulated by...

Question 13

When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the differences between countries in the structure of market segments.

Accepted Answer

A) True 
 B)False

Question 14

The country of Jeenah was closed to foreign influences for almost one hundred years.Due to a deteriorating economic situation,the country recently opened up its market to foreign companies.All of a sudden,consumers in Jeenah faced an abundance of brand choices in various product categories,many of which were new products that locals had not heard of or used before.According to research,when do consumers usually use the country of origin as a cue when evaluating a product?

Accepted Answer

A)  when a firm tries to deemphasize its foreign origins
B)  when consumers lack detailed knowledge of a product
C)  when an advertising campaign stresses the positive performance attributes of a product
D)  when a limited number of messages compete with each other for consumers' attention
E)  when a firm resorts to personal selling instead of mass media advertisingF) None of the above
G) A) and E)

Question 15

Which of the following is a definition of market segmentation?

Accepted Answer

A)  It refers to identifying distinct groups of customers whose needs,wants,and purchasing behavior differ from others.
B)  It refers to developing existing market segments and increasing market share within those segments.
C)  It refers to identifying the need for new products in existing markets and developing products for those markets.
D)  It refers to identifying new markets that can buy existing products.
E)  It refers to identifying the needs of a new market and developing new products for that market.F) A) and E)
G) A) and D)

Question 16

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Accepted Answer

A)  Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world.
B)  Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.
C)  Globalization,in the sense used by Levitt,is the rule in consumer goods markets and industrial markets.
D)  Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products.
E)  As observed by Levitt,multinational corporations do not tailor their products to suit different countries.F) B) and D)
G) B) and C)

Question 17

A push strategy is emphasized when

Accepted Answer

A)  distribution channels are short.
B)  sufficient print and electronic media are available to carry the marketing message.
C)  consumers have a low level of literacy.
D)  the products being sold are consumer goods.
E)  professional services are being offered.F) A) and D)
G) B) and C)

Question 18

Describe how cultural differences affect product attributes.

Accepted Answer

Countries differ along a whole range of ...

Question 19

Which of the following is a factor that contributes to greater retail concentration in developed countries?

Accepted Answer

A)  number of households owning televisions
B)  number of families with two or more children
C)  increase in the value of the currency of the country
D)  number of households with refrigerators and freezers
E)  decrease in per capita incomeF) B) and E)
G) B) and C)

Question 20

Which of the following is true of price discrimination as a part of international pricing strategy?

Accepted Answer

A)  The more competitors there are,the lesser consumers' bargaining power will be.
B)  The more competitors there are,the less likely consumers will be to buy from the firm that charges the lowest price.
C)  A firm may charge a higher price for its product in a country where competition is limited than in one where competition is intense.
D)  Many competitors cause low elasticity of demand.
E)  If a firm raises its prices above those of its competitors,consumers will refuse to switch to the competitors' products.F) A) and E)
G) A) and D)

Exam 16: Global Marketing and Research and Development

_____ is/are a potentially critical variable that can jeopardize the effectiveness of a firm's international communication.

Correct Answer
verified

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Correct Answer
verified

Correct Answer
verified

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Correct Answer
verified

What kind of demand is seen when a large change in price produces only a small change in demand?

Correct Answer
verified

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

Correct Answer
verified

_____ is one factor that determines the optimal distribution strategy.

Correct Answer
verified

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Correct Answer
verified

When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the differences between countries in the structure of market segments.

Correct Answer
verified

Briefly describe the influence of the location of research and development on new-product development.

Correct Answer
verified
Ideas for new products are stimulated by...
View Answer

Correct Answer
verified

A push strategy is emphasized when

Correct Answer
verified

Which of the following is a factor that contributes to greater retail concentration in developed countries?

Correct Answer
verified

In terms of channel length,the more fragmented the retail system,the less expensive it is for a firm to make contact with each individual retailer.

Correct Answer
verified

Which of the following is a definition of market segmentation?

Correct Answer
verified

Which of the following is true of price discrimination as a part of international pricing strategy?

Correct Answer
verified

The _____ has resulted in a dramatic shortening of product life cycles.

Correct Answer
verified

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct Answer
verified

Describe how cultural differences affect product attributes.

Correct Answer
verified
Countries differ along a whole range of ...
View Answer

Markets can be segmented by geography,demography,sociocultural factors,and psychological factors.

Correct Answer
verified

Exam 16: Global Marketing and Research and Development

_____ is/are a potentially critical variable that can jeopardize the effectiveness of a firm's international communication.

Correct AnswerverifiedShow Answer

Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?

Correct AnswerverifiedShow Answer

What kind of demand is seen when a large change in price produces only a small change in demand?

Correct AnswerverifiedShow Answer

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

Correct AnswerverifiedShow Answer

_____ is one factor that determines the optimal distribution strategy.

Correct AnswerverifiedShow Answer

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Correct AnswerverifiedShow Answer

When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the differences between countries in the structure of market segments.

Correct AnswerverifiedShow Answer

Briefly describe the influence of the location of research and development on new-product development.

Correct AnswerverifiedIdeas for new products are stimulated by...View AnswerShow Answer

Correct AnswerverifiedShow Answer

A push strategy is emphasized when

Correct AnswerverifiedShow Answer

Which of the following is a factor that contributes to greater retail concentration in developed countries?

Correct AnswerverifiedShow Answer

In terms of channel length,the more fragmented the retail system,the less expensive it is for a firm to make contact with each individual retailer.

Correct AnswerverifiedShow Answer

Which of the following is a definition of market segmentation?

Correct AnswerverifiedShow Answer

Which of the following is true of price discrimination as a part of international pricing strategy?

Correct AnswerverifiedShow Answer

The _____ has resulted in a dramatic shortening of product life cycles.

Correct AnswerverifiedShow Answer

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct AnswerverifiedShow Answer

Describe how cultural differences affect product attributes.

Correct AnswerverifiedCountries differ along a whole range of ...View AnswerShow Answer

Markets can be segmented by geography,demography,sociocultural factors,and psychological factors.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Ideas for new products are stimulated by...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Countries differ along a whole range of ...
View Answer

Correct Answer
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