Question 1

_____ allows a firm to educate potential consumers about the features of a product.

Accepted Answer

A)  Direct selling
B)  Mass media advertising
C)  Pull strategy
D)  Standardized advertising
E)  Lag strategyF) A) and B)
G) A) and E)

Question 2

Which of the following is a goal of market segmentation?

Accepted Answer

A)  To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
B)  To increase participation in shared global conversations by drawing upon shared symbols that include global brands
C)  To reduce cultural and economic differences which act as a barrier to the emergence of global trends
D)  To standardize products,manufacturing,and the institutes of trade and commerce
E)  To increase the costs of value creation and add value by better serving customer needsF) C) and D)
G) A) and E)

Question 3

In the context of barriers to international communication,_____ refers to the amount of other messages competing for a potential consumer's attention.

Accepted Answer

A)  alternative signals
B)  source effects
C)  noise
D)  channel effects
E)  country of origin effectsF) B) and C)
G) B) and D)

Question 4

Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?

Accepted Answer

A)  push
B)  international
C)  lag
D)  pull
E)  exclusive distributionF) B) and C)
G) All of the above

Question 5

Describe how economic development influences product attributes.

Accepted Answer

Consumer behavior is influenced by the l...

Question 6

The developing country of Nambodia has a retail system that has many independent retailers,no one of which has a major share of the market.What is Nambodia's retail system called?

Accepted Answer

A)  concentrated
B)  fragmented
C)  focused
D)  consolidated
E)  exclusiveF) A) and B)
G) A) and C)

Question 7

The Jacoby Winery from California's Sonoma Valley is trying to enter the wine market in France.To the company's surprise,it found the France wine distribution channel difficult to access as an outsider.Which kind of distribution channel is difficult for outsiders to access?

Accepted Answer

A)  exclusive
B)  intensive
C)  selective
D)  concentrated
E)  fragmentedF) B) and D)
G) C) and D)

Question 8

Which of the following is a statement made by Theodore Levitt about the globalization of world markets?

Accepted Answer

A)  Capitalism is the force that drives the world toward a converging commonality.
B)  Global corporations consider the world to consist of distinct and unique entities.
C)  Accustomed differences in national or regional preferences are becoming more significant.
D)  Multinational corporations are in danger of losing out to small businesses.
E)  Global markets for standardized consumer products have emerged on a large scale of magnitude.F) D) and E)
G) A) and B)

Question 9

Which of the following is the most important determinant of channel length?

Accepted Answer

A)  degree to which the retail system is fragmented
B)  increase in car ownership and two-income households
C)  level of consolidation in the global retail industry
D)  amount of difference between product or technical standards
E)  level of economic development of a countryF) D) and E)
G) A) and D)

Question 10

Describe how source and country of origin effects affect the effectiveness of a firm's international communication.

Accepted Answer

Source effects occur when the receiver o...

Question 11

Pomeroy,Inc.is a major player in the U.S.consumer electronics markets.It sells radios,televisions,CD players,and a number of similar products.Its CEO believes that Pomeroy can go into international markets with the same product line that it offers in the U.S.Which of the following factors constrains Pomeroy,Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy?

Accepted Answer

A)  modern transportation
B)  modern communications technologies
C)  rise of the global media phenomenon
D)  development of a global culture
E)  differences in product and technical standardsF) B) and C)
G) A) and E)

Question 12

For a market segment to transcend national borders,consumers in that segment must have some compelling similarities along important dimensions such as age,values,and lifestyle choices.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following factors creates a potential market for new products?

Accepted Answer

A)  rising inflation
B)  affluent consumers
C)  lack of competition among firms
D)  firms suffering from first-mover disadvantages
E)  declining demandF) C) and E)
G) A) and D)

Question 14

Which of the following is true of choosing a distribution strategy?

Accepted Answer

A)  The optimal distribution strategy is determined by the relative costs and benefits of each alternative,which vary from country to country.
B)  A choice of distribution strategy does not determine which channel the firm will use to reach potential consumers.
C)  The channel length,the final selling price,and the firm's profit margin are completely independent of each other.
D)  The longer a distribution channel,the lower the aggregate markup.
E)  The longer a distribution channel,the lower the price consumers are charged for the final product.F) None of the above
G) A) and D)

Question 15

While wines from the United States have won prizes in international blind taste tests,the perception of American wines is generally low in continental Europe,particularly France._____ refers to the extent to which the place of manufacturing influences product evaluations.

Accepted Answer

A)  Noise levels
B)  Country of origin effects
C)  Source effects
D)  Push strategies
E)  Pull strategiesF) A) and B)
G) None of the above

Question 16

Anson Apparel's marketing message in the United States is one of apparel for the rugged man who spends most of his time outdoors.While this marketing message has worked very well for the company,it is concerned about using the same marketing message in its new market of China.Which of the following factors limits Anson Apparel's ability to use the same marketing message in both the United States and China?

Accepted Answer

A)  channel exclusivity
B)  channel quality
C)  cultural differences
D)  concentrated retail systems
E)  fragmented retail systemsF) A) and B)
G) None of the above

Question 17

Which of the following marketing strategies relies on access to advertising media?

Accepted Answer

A)  personal selling
B)  direct selling
C)  push strategy
D)  pull strategy
E)  copy testingF) C) and D)
G) B) and E)

Question 18

_____ refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Accepted Answer

A)  Dumping
B)  Predatory pricing
C)  Leader pricing
D)  Multipoint pricing
E)  Price skimmingF) A) and B)
G) A) and C)

Question 19

Algonquin Cosmetics is deciding on its marketing mix to enter Brazil.It is deciding on the means for delivering the product to the consumer.What strategy is Algonquin Cosmetics working on?

Accepted Answer

A)  pull
B)  distribution
C)  push
D)  communication
E)  pricingF) A) and D)
G) A) and E)

Question 20

Source effects are damaging for an international business when

Accepted Answer

A)  promotional messages are used to stress the positive performance attributes of its product.
B)  fewer firms compete for the attention of prospective customers in developing countries.
C)  the firm's marketing strategy emphasizes personal selling rather than mass media advertising.
D)  potential consumers in a target country have a bias against foreign firms.
E)  international businesses deemphasize their foreign origins.F) B) and D)
G) B) and C)

Exam 16: Global Marketing and Research and Development

The Jacoby Winery from California's Sonoma Valley is trying to enter the wine market in France.To the company's surprise,it found the France wine distribution channel difficult to access as an outsider.Which kind of distribution channel is difficult for outsiders to access?

Correct Answer
verified

Source effects are damaging for an international business when

Correct Answer
verified

In the context of barriers to international communication,_____ refers to the amount of other messages competing for a potential consumer's attention.

Correct Answer
verified

_____ refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Correct Answer
verified

Algonquin Cosmetics is deciding on its marketing mix to enter Brazil.It is deciding on the means for delivering the product to the consumer.What strategy is Algonquin Cosmetics working on?

Correct Answer
verified

The developing country of Nambodia has a retail system that has many independent retailers,no one of which has a major share of the market.What is Nambodia's retail system called?

Correct Answer
verified

Which of the following is true of choosing a distribution strategy?

Correct Answer
verified

_____ allows a firm to educate potential consumers about the features of a product.

Correct Answer
verified

Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?

Correct Answer
verified

Correct Answer
verified

Describe how source and country of origin effects affect the effectiveness of a firm's international communication.

Correct Answer
verified
Source effects occur when the receiver o...
View Answer

Which of the following is a statement made by Theodore Levitt about the globalization of world markets?

Correct Answer
verified

While wines from the United States have won prizes in international blind taste tests,the perception of American wines is generally low in continental Europe,particularly France._____ refers to the extent to which the place of manufacturing influences product evaluations.

Correct Answer
verified

For a market segment to transcend national borders,consumers in that segment must have some compelling similarities along important dimensions such as age,values,and lifestyle choices.

Correct Answer
verified

Correct Answer
verified

Which of the following marketing strategies relies on access to advertising media?

Correct Answer
verified

Which of the following is the most important determinant of channel length?

Correct Answer
verified

Which of the following is a goal of market segmentation?

Correct Answer
verified

Describe how economic development influences product attributes.

Correct Answer
verified
Consumer behavior is influenced by the l...
View Answer

Which of the following factors creates a potential market for new products?

Correct Answer
verified

Exam 16: Global Marketing and Research and Development

The Jacoby Winery from California's Sonoma Valley is trying to enter the wine market in France.To the company's surprise,it found the France wine distribution channel difficult to access as an outsider.Which kind of distribution channel is difficult for outsiders to access?

Correct AnswerverifiedShow Answer

Source effects are damaging for an international business when

Correct AnswerverifiedShow Answer

In the context of barriers to international communication,_____ refers to the amount of other messages competing for a potential consumer's attention.

Correct AnswerverifiedShow Answer

_____ refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Correct AnswerverifiedShow Answer

Algonquin Cosmetics is deciding on its marketing mix to enter Brazil.It is deciding on the means for delivering the product to the consumer.What strategy is Algonquin Cosmetics working on?

Correct AnswerverifiedShow Answer

The developing country of Nambodia has a retail system that has many independent retailers,no one of which has a major share of the market.What is Nambodia's retail system called?

Correct AnswerverifiedShow Answer

Which of the following is true of choosing a distribution strategy?

Correct AnswerverifiedShow Answer

_____ allows a firm to educate potential consumers about the features of a product.

Correct AnswerverifiedShow Answer

Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Describe how source and country of origin effects affect the effectiveness of a firm's international communication.

Correct AnswerverifiedSource effects occur when the receiver o...View AnswerShow Answer

Which of the following is a statement made by Theodore Levitt about the globalization of world markets?

Correct AnswerverifiedShow Answer

While wines from the United States have won prizes in international blind taste tests,the perception of American wines is generally low in continental Europe,particularly France._____ refers to the extent to which the place of manufacturing influences product evaluations.

Correct AnswerverifiedShow Answer

For a market segment to transcend national borders,consumers in that segment must have some compelling similarities along important dimensions such as age,values,and lifestyle choices.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following marketing strategies relies on access to advertising media?

Correct AnswerverifiedShow Answer

Which of the following is the most important determinant of channel length?

Correct AnswerverifiedShow Answer

Which of the following is a goal of market segmentation?

Correct AnswerverifiedShow Answer

Describe how economic development influences product attributes.

Correct AnswerverifiedConsumer behavior is influenced by the l...View AnswerShow Answer

Which of the following factors creates a potential market for new products?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Source effects occur when the receiver o...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Consumer behavior is influenced by the l...
View Answer

Correct Answer
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