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Exam 16: Using Effective Promotions

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Question 121

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In evaluating the promotion mix,it's fair to say that large organizations are best reached through personal selling.

A) True
B) False

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Question 122

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Unlike other promotional tools,such as advertising and personal selling,publicity is free.

A) True
B) False

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Question 123

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The Internet provides an effective medium for consumers who pick their products from online outlets or who do online comparison shopping.

The purpose of a __________ is to move the selling process toward an actual product purchase.

The B2B selling process may take a long time before a deal is finalized therefore gathering information about the customer before you approach them is critical.

Gardening.com is an online retailer of garden products.By allowing communication between gardeners and experts via its website,Gardening.com is using:

Today's public relations departments:

Sales promotion efforts such as trade shows aimed at distributors and dealers are intended to generate their enthusiasm for a firm's products.

Internet advertising is rapidly growing and now ranks third in terms of total advertising expenditures.

Professor Beenthere shared with his students the wonderful experience he had at a local Asian restaurant.He described the location in relation to campus and encouraged his students to give it a try.The professor's comments represent:

Compared to advertising,publicity offers the advantage of greater:

Radio advertising has certain shortcomings but offers businesses an opportunity to reach a specific target market.

When it comes to reaching global markets,evidence supports the conclusion that the "one size fits all" approach to promotional mix design is best.

Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

A recent study reveals that regardless of the product or target market,mobile media is not a promotion mix tool that works efficiently.

The primary emphasis of advertising today is to move from regional approach in global markets to a total globalist approach.

Trade shows represent sales promotion programs designed to create product enthusiasm from distributors and dealers.

An effective public relations department regularly listens to and communicates with the public.

While the Greedy Corporation legally harvests trees in national forests,this activity is particularly unpopular with environmentalists and tourists.The best strategy to respond to this criticism is to ignore the complaints or views of the public and design an aggressive ad campaign emphasizing the jobs and economic benefits created by their logging operations.

Which of the following is a B2B sales promotion activity?